Petaluma, CA (PRWEB) July 10, 2007 -- Mark Lindsey, Creative Director for California-based music licensing and media design studio Primary Elements, is now inviting savvy Internet marketers and website owners to assist with stage two of some pioneering research into the benefits of using audio in a website sales or conversion process.
Results from the first phase of testing gave birth to an attention-grabbing, hand-tailored web site audio player called a TalkingSpeaker™, which achieved startling improvements in sales conversions and user-retention through its unique, client-driven personalization and playback features. For a limited period, a complementary TalkingSpeaker™ is being offered to selected businesses to further prove its success prior to the retail launch in 2008.
Mark Lindsey described how the TalkingSpeaker™ transcends other, more primitive audio players:
"Combining a customized Flash™ player with our audio production and editing capabilities, the result was a heavyweight marketing 'punch' that delivered higher profits through increased conversions. Most web audio players lack proven marketing features and are subscription-based, holding the client over a barrel by demanding perpetual monthly payments to keep their message running. We wanted to invent something that performed better without draining marketing budgets. The TalkingSpeaker™ will be a 'one-time' purchase so clients enjoy permanent ownership of their player from day one. The optional affiliate link built into each player can also provide additional revenue for website marketers and joint venture partners, something you just can't do with a pre-fab audio player."
Primary Elements called in Martin Popham, a London-based Internet Marketing Consultant to establish the essential features for converting website visitors into paying customers or subscribers. During testing on a new Dog Obedience website also built by Lindsey, it was clear that this new approach was successful in greatly extending the time of a user's visit to the site. The results also showed that users were more inclined to read and absorb site content due to the personalized and overall professional image conveyed through the TalkingSpeaker™ welcome message. Combining Lindsey's creative flair for Flash™ and audio production with Popham's marketing instincts, a new path was laid for achieving that most elusive of all marketing goals: keeping user interest long enough to convey the sales message, and with credibility intact.
Commenting on the experience, Mark explained:
"We want to drive huge increases in website conversions. The results so far are extremely exciting, and that's why we've decided to offer a free fully-customized player to selected webmasters and online marketers who wish to take part in this project to significantly increase their conversions. All we ask in return is for some feedback on their results to help us achieve a successful retail launch early next year. The TalkingSpeaker™ improves conversions and user-immersion in many areas including email 'squeeze' pages, product descriptions, educational pages, auction listings, classified ads and more. It can even be used inside blogs and social media sites to quickly focus attention on a core issue."
"Most audio players only offer two playback choices: Auto-Play or Click-to-Play. As expected, during testing we found that when the audio announcement is set to play automatically on page load, it often resulted in sending visitors towards the 'stop' button or off the page completely. On the other hand, we noticed that visitors often choose not to click the play button when it's left to their discretion, as they have no incentive to do so. In either case, the crucial sales message is lost. In response, we coded a new feature called TicklePlay™, which can play one or more short clips of audio designed to entice a user to click the play button and listen to the full message, but without pushing their tolerance to the limit and forcing them to escape the page. These 'tickles' can be configured to play when the page loads and at pre-set intervals to match the site's content."
In summing up the service, Lindsey said:
"We’re going to offer various levels of customization from a simple player with client-supplied audio, to a fully customized player 'skin' with an embedded head-shot or company logo. We’ll also provide script-writing, voice-over, music and audio editing services."
If you're involved in Internet marketing, you can take advantage of this unique opportunity by visiting the Talking Speaker website. Participants will receive valuable updates about the ongoing audio marketing research, a free upgrade to the release version of the player when launched, and a 15% lifetime discount on customized TalkingSpeaker™ productions. Their classic player is also now available on the site.
For more information or to discuss joint venture proposals for this new Internet marketing tool, please contact Mark Lindsey Toll-Free at 1-800-79-BIZ-AD (1-800-792-4923).
About Primary Elements
With over 70 years of combined experience, the Primary Elements team offers a wide range of Media Design Services including Music Composition, Audio/Video Editing & Mastering, Royalty Free Music Licensing and Custom Web Design. They have an impressive list of satisfied clients including companies such as Nike, Toshiba and BMW.
About Martin Popham
Having been involved in offline marketing and publishing for several years, Martin Popham moved to the Internet in 1999, and since then has become a highly respected UK Internet Marketing Consultant, providing personal coaching and consultation with specialist knowledge in areas such as Copy-writing, Niche Marketing, Product Development, Website Optimization and Viral Marketing.
###
