Audio Marketing Tools For Your Site

More and more internet marketing tools are coming online every day. These tools aid in providing traffic for your website. The more the traffic, the more there are potential sales. And in the competitive world of marketing, innovation may be the key to your success.

Why employ audio marketing tools?

There are several powerful methods to persuade more visitors to learn more about your site. One way is to add audio to your website. Internet marketers are now discovering that internet users are more willing to listen to sales messages than to read them. It is the opportunity to make your website talk, making it more personal and easy to understand. This can be done in a number of ways:

• Audio greetings. There is nothing like a warm greeting to make your clients smile. Using these will give you a more personal approach. Your audience will be more interested in reading what you have to say. You can either automatically play it when your site has been visited or through a prompt button.

• Audio testimonials and guarantees. This will create credibility for your website.

• Audio e-mails. It records your marketing message on your email message. Once the e-mail user opens your message, your audio message will be delivered immediately.





Why use audio marketing tools?

Audio is such a great marketing tool. More and more internet marketers are using it because graphics and content seem to be incomplete without the use of real voices. Here are some reasons why you must use audio in online marketing:

• Audio can increase sales. When using audio such as testimonials, greeting messages and talking e-mails, they will think of it as something personalized. Audio will make your promotions more reliable thus, reaping rewards with increase in sales.

• Audio messages have more significant effect on visitors than text messages. More users will remember your ad more when they hear it. If you are not recording your sales message in audio format, it means you are missing sales.

• Audio buttons are advantageous to the audience. Imagine yourself having to read a very long article to learn about the details of a product or service. Wouldn't it be easier if you just sit back and hear it? Also, writing text requires more time and effort than recording an audio.

• Audio messages keep visitors at your site for a longer period. They will be amazed of the innovative way of promoting your product. They will learn more things about your products or services and this will more likely translate into sales.

What are these tools?

There are several steps in employing an audio in your web page. Below are the basic steps and the tools you will need to produce web audio from scratch.

1. Make an audio file on your computer. Record an audio file using a computer microphone. You can use the sound recorder if you have the Windows operating system. You can also take and audio file directly from a CD using RealProducer or Media Cleaner.

2. Decide on what encoding method to use. This may vary depending on what you think your audience has on their computer and what would they like to use. You have to think about how they will access your audio file such as modem or Ethernet connections or add plug-ins for them to download.

3. Encode your audio file. In encoding your audio file, you must think of what format you would like to use. Here are some of the tools you can use and the corresponding formats they support: Media Cleaner Pro for all formats, RealProducer for Real formats, QuickTime Pro for Quicktime, and Dedicated MP3 encoders for MP3.

4. Create your HTML document. This is where you would post your audio content. You can use any text editor, Netscape Composer or Macromedia Dreamweaver among others.

5. Upload your HTML document to your server.





There are other ways to get audio files instantly to your web page if you are not technologically advanced. Here are some of them:

1. Audio Generator. Using this is as easy as 1-2-3. You will just have to call the Audio Generator hotline and record your message live. They will give you a line of text you will need to copy and paste to your website. And there, instant talking website.

2. InstantAudio. It works like the Audio Generator. Just follow the steps.

3. Audio Chirp. You will only have to paste the Audio Chirp files they will e-mail to you into your website. You will then do your recording and save it to your web site.

For more information on internet marketing for beginners please visit:
http://www.thebiginternetmarketinggame.com/usingaudio.html
http://www.thebiginternetmarketinggame.com
http://www.drnathaliefiset.com

Article Source: EzineArticles.com